PowerPack Sellutions

Marketing PowerPack:

The flagship PowerPack and industry leader that changed how contractors market their businesses forever. A complete turnkey marketing program (w/ Creative Marketing CD filled with , Manuals, Audio tapes, and FREE PowerPlan CD, 15 Month Marketing Calendar and Bi-Monthly Newsletter Subscription – a $530 value). With your investment you get:

The High Performance Marketing Manual – Learn the secrets the media doesn’t want you to know. Understand the extremely powerful principles I advise in my $3400 seminars. Find the keys to your high-performance marketing fortune in these pages. You’ll be walked through the door of all you need to know about setting up and running your marketing. Includes strategy and insights gained from years of hands-on experience. You can literally shortcut the painful – and costly – ways your competition (or you) have been stuck doing. Get “unstuck” and placed on the path to high-performance marketing.


Arsenal of ads, letters, promotions – Includes newspaper, letters, postcards, news inserts, radio scripts and more. Neatly organized by the follow 4 ad types -

  • All Purpose and Image: These are your “do all” ads to replace the old ones you – and your market - are tired of seeing. The image ads are clean, unique and powerful. They set you apart from the crowd.
  • Direct Response Replacement: Need high-profit replacement leads? These ads are your heavy-lifters! Proven ads, ready to make your phone and cash registers ring. (Your competition will be dumb-founded!)
  • Direct Response Service: For Tune-Ups, Maintenance agreements and more. These get the phones to ring when the weather won’t. Load up the books with service work and watch 1 in 24 turn into equipment sales. Get ‘em!
  • Branding and Retention: Let simple Branding ads trickle in your prospect’s minds for just pennies. Your Retention program has ads, newsletters, cards, thank you letters and more. They build a cage around customers that your competition can’t penetrate

HVAC Marketing PowerPlan: Need to know what to run next? What to spend in what media? How to plan next season’s attack? You’re 90% done when you get this manual. You’ll see what marketing “type” you and your company fit. Then just follow the steps and you’ve got an instant marketing plan. So simple, I can even follow it.

The CD of all ads and promotions: Every single promotion in your PowerPack is captured on CD to make printing and editing “push button” simple. Put in your company info, print it, and you’re done! Or email the file to your printer. Your great ad was done in just seconds.

Telemarketing Performance Manual: Your phone is your Number 1 customer contact point, but most contractors don’t tap the potential. Learn professional answering techniques, call-out scripts, upselling and more. Nothing like it in the HVAC industry.

Your Audio Coaching Series – 3 tapes jammed with personal consulting for you…

  • FastStart Tape to More Profit with Your PowerPack: Learn the right way to use your PowerPack. Quickly, easily, and without stalling!
  • How to Build a Lead-Generating Yellow Page Ad : You’ll hear exactly why your Yellow Page ad is bleeding you… and how to make it generate maximum leads!
  • Customer Retention Goldmine: Most contractors don’t have a Retention program, or do it poorly. This will show you the easy way to keep all the customers you paid to get! You’re giving piles of money to your competition without a Customer Retention program. Learn to do it easily at minimal cost.

How to Profit with Competitive Intelligence: Your customers know more about your competition than you do! Not anymore. Learn their presentation, pricing, profit… and what they say about you! Copy the best techniques; Beat the weak ones. This is a wealth of stealth. Must-have information.

147 Can’t Miss Marketing Tips and Strategies: Two-dozen sales closers. Twenty-five management builders. Price-cutters. Time-savers. Insider techniques. You simply cannot believe the ingenious, right-now simple tips contained in this manual. There’s money on every page!

Yellow Page Lead-Builder Kit: This manual condenses the info to make your ad outperform 90% of your competition. Your Yellow Page ad is a big year-long expense, so make it pay you by pulling leads.

Customer Retention Goldmine: When you lose a customer, you lose all of his current business, future business and all his referrals. Find how to build lasting relations with your customers. You pay on average $300 to get a customer, learn how to keep him for pennies.

Critique Certificates: Don’t know if you should run a particular ad? Want an expert to review a letter you’re thinking of sending out? Fax it in; we’ll tell you whether to kill it, change it, or send it out! We’ll give improvement tips too! Time and money-saver galore.

Discount Certificates: No need to pay retail for marketing services. As a PowerPack user, you’ll get substantial discounts for services from Hudson, Ink and other preferred vendors and consultants. You’re an insider now! Take advantage of your connections.

 

Sales PowerPack:

An arsenal of sales support from the HVAC industry’s best trainers and consultants. Packed with ready to launch tools and real world practical tips and techniques proven to help salespeople achieve maximum results and effectiveness while giving you the ability to sustain long-term impact through internal reinforcement. With your investment you get:

HVAC Sales Concepts - Every salesperson or sales manager can benefit from this manual! It covers The 7 Sales Master Habits, the Value Proposition, Sales Management, Finding and Hiring Sales Racehorses, Marketing Strategies, Super Follow-Up and much more. These concepts become part of your integrity, compassion and drive to succeed.

High Performance HVAC Selling - Puts your sales performance into high gear! You'll have the exact scripts to open the sale, overcome the top 5 objections, and negotiate to win. Also includes: Common Phrases to Avoid, How to Sell to Women, Setting Up Your Close and The Top 17 Sales Closes. You'll see what to do in each situation without waste or guessing.

The Ultimate HVAC Sales Presentation - A presentation without demonstration is boring! Draw prospects in and keep their "buy button" hot with a compelling, professional presentation. This course guides you step-by-step through scheduling, meeting, opening, the "upfront contract", value
propositions, "pain/path" rule, financing, Good, Better, Best demos, price strategies, buying signals, and follow up. This is like a "guided tour" to a perfect presentation using the exact tools you need to close, which are all contained in...

The Ultimate HVAC Sales Presentation Binder - Each professionally designed form is fully laid out, in the correct order for maximum impact. Even gives you the key phrases to build value at every step. Includes Company Mission Statement, Home Energy Survey, Comparative Shopping Guide, Referral forms, Best Value Guarantee (incredible closer), and even the perfect HVAC Sales Proposal form that is like a "script" for each sale. In all, 21 customizable forms set up your sale, boost the value, help close and even follow up your sales! An incredible piece of work worth thousands all yours, with no effort.

Automatic Customer Retention and Referrals - You want each sale to continue paying you? This is the course you need to build the relationship while attracting piles of repeats and referrals. It covers Maintenance Agreements, building testimonials, sales tracking, newsletters, thank you cards and much more. Just follow the steps to get, keep, and multiply customers!

Your Audio Seminar Sales Library - Listen, learn and earn
You get 9 distinct lessons spread over 6 CDs! Includes Keys to HVAC Sales Success, "System" Selling, Presentation Perfection, Overcoming Objections, The Top 17 HVAC Sales Closes, Retention & Referrals, Powerful Upsells, Hiring &Training, Marketing Power and more. Top pros share their magic, uncovering many hidden and ingenious ways to extract maximum sales. You'll have each one at your fingertips to use in the truck or office to train and retain!

The Interactive Sales Mastery CD - This masterpiece is your "on-site coach" that actually tests you on the knowledge you've gained, plus helps you apply it! It also instantly prints your professional, customized Ultimate Presentation Binder forms! Plus, it walks you through a $4,000 marketing seminar helping you get more leads in less time.The contents on this CD could cost you $20,000+ to recreate, but it's yours in the HVAC Sales PowerPack.

Bonus Package Includes: HVAC Trade Show Magic manual, Competitive Intelligence Profit Manual, Sales&Marketing Insider, $200 in Hudson, Ink coupons, up to $500 in Consultant Coupons.

Service & Maintenance Agreement PowerPack:

The ultimate methodology for growing your customer base, service and maintenance call count, and seed production for replacement leads. With this system you get:

The Profitable Maintenance Agreement Management Manual to learn nuts and bolts of getting your Maintenance Agreement Program up,running and profitable... fast.You’ll see how to implement your Program step by step while overcoming the #1 obstacle that kills most before they start: getting every-one in your company “on board ”. Cash-rich details on benefits to offer, pricing structures and methods for making this a successful team effort are all there!

Successful In-Home HVAC Maintenance Agreement Sales Manual Discover how to instantly convert 84% of your service calls to lucrative,repeat-paying Maintenance Agreements. Using time-proven methods from the top HVAC sales masters, you’ll see every aspect of the service call, from the “hello” straight to the close. Word-by-word, step-by-step, in full detail. Even includes an entire section for your phone trafficker!

Complete Guide to HVAC Service and Maintenance Agreement Marketing Manual. Want to improve every component of your HVAC marketing? Here it is – over 12 years of real--world marketing expertise crammed into this manual of best practices to follow... and worst mistakes to avoid. How to use the top media choices, how to select the most profitable target market, incredible follow up strategies, instant referral generation and more are covered in detail.

Plus you get a workable and simple marketing plan “blueprint”. Use it to schedule your ads and put your marketing on auto-pilot! Enough money and time savers here to pay you triple the investment, but the most incredible component is...

Part 2 of this manual includes all 45 ads, completely laid out, edited, and finely polished only awaiting your company name and phone number! They’re fully organized by media and message type! Every postcard, newspaper ad, insert, direct mail letter, envelope design, yard sign, radio script, on-hold message – you name it – it is all shown here for immediate and easy selection! But to make it more powerful, you get:

The CD with the ads, promotions,and marketing forms. This is “right now, push button marketing” at its best. You simply pop in the CD and you get every ad right at your fingertips, then merely drop in your company info and that’s it! You’re done! Instead of hours thinking up headlines, ad copy, formatting, proofing, editing... you do it in seconds flat! Any promotion you choose is ready when you are! This gem pays for the entire program upon your first use!

Also includes sales forms such as a custom “high-closing” Maintenance Agreement enrollment form that ’s more like a sales script,plus your very own “Green Sheet” that’ll skyrocket your credibility (the #1 sales booster) and company image. This CD becomes your advertising and promotions library!

Jump Start Your Service and Maintenance Agreement PowerPack. With your new PowerPack, you’ll never ask, “What do I do next?” This audio CD is a “walking tour” of the pieces, their function, how to use them, and even who is to use them. You won’t waste a second getting on the path to more service profits using this program. You can literally be delegating simple success steps the first day!

How to Sell a Maintenance Agreement on Every Call. In this jam-packed CD interview, I grill million-dollar sales pro Charlie Greer on his 100% closing ratio! He reveals the golden word choices, killer closes, and even the exact times to offer your agreement, just like he would for you in a $4000 consulting day. Listen to this CD as you drive to service calls and get an instant boost! Aremarkable CD to listen to over and over and to train new hires.

Successful Service and Maintenance Agreement Marketing. This valuable CD contains every shred of sensible info on powerhouse marketing methods. Learn the “do’s and don’t’s” of marketing your Maintenance Agreement Program, including “insider” media tactics, money savers, time savers, and a rapid-fire plan to put into place right away!

Plus, you get a Bonus Package absolutely worth over $895.00

The AirAdvice® Indoor Air Quality PowerPack:

If you want to learn how to make maximum use of your AirAdvice® monitors and drive your IAQ business than this is the PowerPack for you. With this IAQ Sales & Marketing solution you get:

Fast Track to More Money from Your PowerPack – Let’s start right here: The AirAdvice® PowerPack isn’t just the world’s finest marketing program, it’s also your “on site marketing coach”.

This CD takes you by the hand and walks you through each piece in your package, showing you its use and value. Listen to this fast-paced CD, or hand off to staff, to accelerate the learning and earning that awaits you. Quick, fun, and you’ll hit the ground running on day one! Then you’re ready for…

The High Performance Marketing Manual – Let this 2-part powerhouse transform your marketing! Part I reveals the secrets the media doesn’t want you to know, plus the extremely powerful principles I advise in my $4,900 seminars. You’ll be walked through every step to set up and run your marketing program. Shortcut the painful – and costly – ways your competition (or you) have been stuck doing for too long. Get “unstuck” and placed on the path to high-performance marketing.

Complete Arsenal of ads, letters, scripts, promotions – Part II gives you the ads, scripts, and promotional tools for “right now” marketing success. Choose from direct mail letters, postcards, newspaper ads, inserts, readio scripts... even on-hold messages, yard signs, and more! All laid out by “Message type” and ready for your use!

The CD of all ads and promotions: Every single promotion in your PowerPack is captured on one CD to make printing and editing “push button” simple. Open the CD, drop in your company info and you’re done! You can print it or email right to the media. Your great ad was done in just seconds, no waiting, no writing, no editing, it’s done for you!

Keys to More IAQ Sales: Here it is. This dynamic audio seminar is like a private consulting session with two of the nation’s top HVAC marketing and sales consultants (Adams Hudson and Drew Cameron). Covers each step of the sale from monitor set-up to presentation and the cash-rich close. You’ll hear how to eliminate objections, get more referrals, and “own” the IAQ market.

CSR Performance Manual: Your phone is your Number 1 customer contact point, but most contractors don’t nearly tap the potential. Filled with professional answering techniques, call-out scripts, upselling and more. Nothing like it in the HVAC industry.

Automatic Customer Retention & Referrals: When you lose a customer, you lose all of his current business, future business, and all of his referrals. Find out how to build lasting relationships with your customers. You pay on average $300 to get a customer, learn how to keep him for pennies!

Double Your Yellow Page Leads: This manual shows you how to make your ad outperform 90% of your competition. Your Yellow Page ad is a big, year-long expense, so make it pay you by pulling more leads!

How to Hit the Trade Show Target: See how to make your presence at a trade show pay off! Your presentation will stand out, while generating more leads by following some simple steps. You’ll get tips on planning your display, meeting, greeting, and great follow-up strategies. Make the most of your event!

Discount Certificates: As a PowerPack client, you get even more bonuses! You’ll get substantial discounts from Hudson, Ink, plus other preferred vendors and consultants. You’re an insider now – take advantage of your connections! (Over double the Bonuses and discounts in the Advanced Pack!)

Plumbing PowerPack:

Your plumbing business relies, lives or dies based on how well you make your phone ring and drive customers to your business. This PowerPack offers you a turnkey method for doing just that. With this program you get:

The High Performance Marketing Manual - Learn the secrets the media doesn't want you to know. Understand the extremely powerful principles I advise in my $3400 seminars. Find the keys to your high performance marketing fortune in these pages. You'll be walked through the door of all you need to know about setting up and running your marketing. Includes strategy and insights gained from years of hands-on experience. You can literally shortcut the painful - and costly - ways your competition (or you)have been stuck doing. Get “unstuck ” and placed on the path to high--performance marketing.

Arsenal of ads, letters, promotions - Includes newspaper, letters, postcards, news inserts, radio scripts and more. Neatly organized by the following 4 ad types –

  • All Purpose and Image: These are your "do all" ads to replace the old ones you - and your market - are tired of seeing. The image ads are clean, unique and powerful. They set you apart from the crowd.
  • Direct Response Accessory: Need high-profit accessory leads? These ads are your heavy lifters! Proven ads, ready to make your phone and cash registers ring. (Your competition will be dumb-founded!)
  • Direct Response Service: For demand service, plumbing inspections and more. These get the phones to ring. Load up the books with service work and watch them turn into accessory upgrades. Get ‘em!
  • Branding and Retention: Let simple Branding ads trickle in your prospect's minds for just pennies. Your Retention program has ads, newsletters, cards, thank you letters and more. They build a cage around customers that your competition can’t penetrate!

Plumbing Marketing PowerPlan: Need to know what to run next? What to spend in what media? How to plan next season's attack? You're 90%done when you get this MasterPack manual. You'll see what marketing "type" you and your company fit. Then just follow the steps and you've got an instant marketing plan. So simple, I can even follow it.

The CD of all ads and promotions: Every single promotion in your PowerPack is captured on CD to make printing and editing "push button" simple. Put in your company info, print it, and you’re done! Or email the file to your printer. Your great ad was done in just seconds.

CSR Performance Handbook: Your phone is your Number 1 customer contact point, but most contractors don't tap the potential. Learn professional answering techniques, call-out scripts, upselling and more. Nothing like it in the Plumbing industry.

Your Audio Coaching Series - 3 CDs jammed with personal consulting for you...

  • Fast Start CD to More Profit with Your PowerPack: Learn the right way to use your PowerPack. Quickly, easily, and without stalling!
  • Marketing Your Plumbing Business: This valuable CD contains sensible powerhouse marketing methods. Learn the "do's and don't's" of marketing your residential Plumbing company, including "insider" media tactics, money savers, time savers and a rapid-fire plan to put it all into place right away!
  • Opposing Forces in Your Marketing: In this jam-pack CD learn the "hidden force" in your plumbing marketing that’s keeping you from your full potential. It’s eating your profits and costing you customers. Learn how you can overcome it quickly, easily and profitably.

How to Profit with Competitive Intelligence: Your customers know more about your competition than you do! Not anymore. Learn their presentation, pricing, profit... and what they say about you! Copy the best techniques; beat the weak ones. This is a wealth of stealth. Must-have information.

201 Can't Miss Marketing Tips and Strategies: Two dozen sales closers. Twenty-five management builders. Price-cutters. Time-savers. Insider techniques. You simply cannot believe the ingenious, right-now simple tips contained in this manual. There ’s money on every page!

Yellow Page Lead-Builder Kit: This manual condenses the info to make your ad outperform 90%of your competition. Your Yellow Page ad is a big, year-long expense, so make it pay you by pulling leads.

Customer Retention Goldmine: When you lose a customer, you lose all of his current business, future business, and all of his referrals. Find out how to build lasting relationships with your customers. You pay on average $300 to get a customer, learn how to keep him for pennies!

Discount Certificates: No need to pay retail for great marketing services! As a PowerPack user, you'll get substantial discounts from Hudson, Ink and other preferred vendors and consultants. You're an insider now - take advantage of your connections.

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