ACCA Hosts "Why Survive Tough Times When You Can Win?" Webinar
Why Survive Tough Times When You Can Win?
On June 11, 2009 ACCA hosted Master Sellutionist Drew Cameron, president of HVAC Sellutions, as he presented his revolutionary proven techniques he uses with his consulting clients to stimulate leads and keep sales flowing no matter what the economic landscape.
Are your sales receding? News of a bad economy got you worried? Do your customers seem to be in a holding pattern due to weak consumer confidence in the marketplace? Is foreclosure preventing sales closure? Are you wondering how you can get out of your sales slump and turn on the sales pump?
You are not alone, but never fear help is on the way.
Surviving is for “at-leasters” – those saying business is slow, but at least we’re still in business. Winners say failure is not an option and we are in control of what happens and when it happens, and only we can make it happen and act as a catalyst for change.
You will gain insight on how to change course quickly and ramp up your marketing machine with creative concepts and low-cost lead generating strategies. Once your marketing sets up the pins, Drew will show you how to knock down more of them more frequently than your competition, even at higher prices, and achieve a competitive edge with a level of distinction and differentiation unsurpassed in the market.
Why play the same game as all your competitors? Most sales training teaches you how to play the same game only better and helps you increase sales arithmetically. We will teach you how to change the game – utilizing the differentiation you can possess with quality installation practices; airflow, equipment and whole performance solutions; and indoor air quality remedies and the unique competitive advantages you can leverage as a result: home and duct performance testing and repairs; ability to look at the whole house to solve IAQ/comfort/high energy bill problems; and system design and modification capabilities that really do save energy and money.
Achieve Differentiation and Capitalize in an Ever-Changing Industry & Economy
Whether or not your product and services get purchased by consumers depends solely upon your marketing’s, salespeople’s, and technicians’ ability to differentiate your solutions in the eyes and minds of consumers. If you your sole determining factors are the brand, capacity, efficiency, price, length of time you have been in business or any other superficial criteria your recommendations and solutions will be lost among the sea of sameness with your competition.
Not only can your competition NOT offer these solutions, they ARE NOT even considering them – They are not even in the game – They are ignorant and oblivious. Thus, when you are the only one playing the new game your sales will increase geometrically and then exponentially.
DON’T MISS OUT!!! You can access an archive of the full session and get all downloadable content.
Click here for details.
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